PENGELOLAAN LEKE LEKE WATERFALL SEBAGAI DAYA TARIK WISATA ALAM BERBASIS MASYARAKAT DI DESA MEKARSARI KECAMATAN BATURITI KABUPATEN TABANAN

ABSTRAK
Leke Leke Waterfall merupakan daya tarik wisata alam berbasis masyarakat yang terletak di Kecamatan Baturiti, Kabupaten Tabanan. Leke Leke waterfall memiliki berbagai potensi seperti potensi alam dan potensi buatan sehingga perlu adanya pengelolaan yang baik terhadap daya tarik wisata dan adanya dukungan dari masyarakat sehingga daya tarik wisata dapat berkembang. Berdasarkan latar belakang, maka terdapat rumusan masalah yang dikaji dalam penelitian, yaitu : 1) Apa saja potensi yang dimiliki Leke Leke Waterfall sebagai daya tarik wisata alam di Desa Mekarsari, Kecamatan Baturiti, Kabupaten Tabanan 2) Bagaimana persepsi wisatawan terhadap Leke Leke Waterfall sebagai daya tarik wisata alam di Desa Mekarsari, Kecamatan Baturiti, Kabupaten Tabanan 3) Bagaimana Pengelolaan Leke Leke Waterfall sebagai daya tarik wisata alam berbasis masyarakat di Desa Mekarsari, Kecamatan Baturiti, Kabupaten Tabanan.
Permasalahan tersebut dikaji dengan menggunakan tiga teori yaitu : teori destinasi wisata 10A, teori persepsi wisatawan, dan teori manajemen pariwisata. Teknik pengumpulan data menggunakan metode observasi, wawancara, studi kepustakaan, dan kuesioner. Jenis penelitian ini adalah penelitian kualitatif yang menghasilkan data atau keterangan dengan mendeskripsikan fenomena yang terjadi dilapangan dan menggunakan data kuantitatif sebagai data pendukung dari peristiwa terjadi.
Hasil penelitian menunjukan Leke Leke Waterfall memiliki potensi berupa atraksi yaitu potensi alam seperti air terjun, panorama alam dan potensi buatan berupa spot foto, gazebo, entrance, dan jembatan bambu. Aktivitas yang dapat dilakukan pada Leke Leke Waterfall yaitu : tracking, dan berenang serta ketersediaan yang terdapat pada Leke Leke Waterfall yaitu : media sosial, restaurant, toilet, dan parkir. Akses dalam menuju Leke Leke Waterfall sangat mudah karena sudah terdapat pada google maps sehingga wisatawan dengan mudah untuk mencarinya selain itu terdapat petunjuk arah yang berada di jalan Denpasar-Singaraja. Hasil pengolahan data terhadap persepsi kepuasan wisatawan menunjukan berapa indikator kurang baik,cukup dan baik saat berkunjung ke Leke Leke Waterfall dengan beberapa karakteristik yang telah diperoleh dari responden. Manajemen dalam pengelolaan Leke Leke Waterfall terbagi menjadi lima bagian yaitu perencanaan, pengorganisasian, motivasi, penggerak dan pengawasan terhadap pengelolaan dengan berbasis masyarakat. Maka diharapkan masyarakat dapat berpartisipasi dalam mendukung adanya leke leke waterfall sebagai daya tarik wisata alam sehingga masyarakat dapat menjadikan sebuah peluang dan menambah lapangan pekerjaan.
Kata Kunci : Potensi, Pengelolaan, Pariwisata Berbasis Masyarakat

ABSTRACT
Leke Leke Waterfall is a community-based natural tourist attraction located in Baturiti District, Tabanan Regency. Leke Leke waterfall has various potentials such as natural potential and artificial potential so that there needs to be good management of tourist attractions and support from the community so that tourist attractions can develop. Based on the background, there is a formulation of the problem studied in the study, namely: 1) What are the potentials of Leke Leke Waterfall as a natural tourist attraction in Mekarsari Village, Baturiti District, Tabanan Regency 2) What are the perceptions of tourists towards Leke Leke Waterfall as a tourist attraction natural tourism attraction in Mekarsari Village, Baturiti District, Tabanan Regency 3) How to Manage Leke Leke Waterfall as a community-based natural tourist attraction in Mekarsari Village, Baturiti District, Tabanan Regency.
These problems are studied using three theories, namely: 10A tourist destination theory, tourist perception theory, and tourism management theory. Data collection techniques using are observation, interviews, literature studies, and questionnaires. This type of research is qualitative research which produces data or information by describing phenomena that occur in the field and using quantitative data as supporting data from events that occur.
The results showed that Leke Leke Waterfall has potential in the form of attractions, namely natural potential such as waterfalls, natural panoramas and artificial potential in the form of photo spots, gazebos, entrances and bamboo bridges. Activities that can be carried out at Leke Leke Waterfall are: tracking, and swimming as well as the availability available at Leke Leke Waterfall, namely: social media, restaurants, toilets, and parking. Access to Leke Leke Waterfall is very easy because it is already available on Google maps so that tourists can easily find it besides that there are directions on the Denpasar- Singaraja road. The results of data processing on perceptions of tourist satisfaction show how many indicators are not good, sufficient and good when visiting Leke Leke Waterfall with several characteristics that have been obtained from respondents. Management in the management of Leke Leke Waterfall is divided into five parts, namely planning, organizing, motivation, driving and supervision of community-based management. So it is hoped that the community can participate in supporting the existence of the leke leke waterfall as a natural tourist attraction to being the community can make it an opportunity and add jobs.
Keywords: potential, management, community-based tourism