PENGELOLAAN EKOWISATA SUBAK SEMBUNG BERBASIS TRI HITA KARANA DI DESA PEGUYANGAN KECAMATAN DENPASAR UTARA

ABSTRAK
Ekowisata Subak Sembung merupakan salah satu daya tarik ekowisata di Desa Peguyangan Kecamatan Denpasar Utara. Subak merupakan cerminan ajaran agama Hindu dari filosofi THK diwujudkan dalam tiga unsur parahyangan, pawongan, palemahan. Belum adanya konsistensi jumlah kunjungan wisatawan di Ekowisata Subak Sembung. Jumlah kunjungan wisatawan relatif meningkat hanya hari libur Sabtu dan minggu dikarenakan masih lemahnya penataan di Ekowisata Subak Sembung. Penataan hendaknya dilakukan untuk meningkatkan kunjungan wisatawan, sehingga penelitian ini bertujuan untuk mengetahui bagaimana pengelolaan ekowisata di Subak Sembung sebagai daya tarik ekowisata yang memiliki filosofi THK.
Berdasarkan latar belakang permasalahan diatas, peneliti merumuskan tiga masalah, yaitu mengenai (1)Potensi Ekowisata Subak Sembung sebagai daya tarik ekowisata, (2)Pengelolaan Ekowisata Subak Sembung berbasis THK, (3)Implikasi pengelolaan Ekowisata Subak Sembung berbasis THK. Penelitian ini menggunakan metode analisis deskriptif kualitatif, menggunakan teori daya tarik wisata 6A, dan manajemen serta konsep ekowisata, dan pariwisata berlandaskan THK. Teknik pengumpulan data dilakukan dengan observasi, wawancara, studi kepustakaan, dan dokumentasi. Data yang diperoleh kemudian dianalisis melalui teknik analisis data berupa reduksi data, dipaparkan secara deskriptif, dan pengambilan kesimpulan sebagai langkah akhir.
Hasil penelitian menunjukan potensi Ekowisata Subak Sembung sebagai daya tarik ekowisata dengan teori daya tarik wisata 6A yaitu atraksi terdiri dari atraksi alam berupa flora dan fauna, atraksi budaya tani di subak, dan atraksi buatan kolam pancing dan papan nama. Fasilitas berupa tempat parkir, area makan, dan toilet. Akses yang baik dan mudah dijangkau wisatawan. Aktivitas wisatawan yang biasa dilakukan jogging tracking, membeli hasil panen petani, menikmati pemandangan sawah, dan melakukan wisata edukasi. Belum terdapat layanan tambahan, serta paket wisata yang masih direncanakan kedepannya. Pengelolaan Ekowisata Subak Sembung berbasis THK dipaparkan unsur parahyangan, pawongan, palemahan melalui teori manajemen yaitu perencanaan, pengorganisasian, penggerakan, pengawasan, dan motivasi. Implikasi pengelolaan Ekowisata Subak Sembung berbasis THK terbagi menjadi aspek budaya (parahyangan), aspek sosial ekonomi (pawongan), dan aspek lingkungan (palemahan).
Potensi Ekowisata Subak Sembung masih minimnya fasilitas, paket wisata, serta belum adanya layanan tambahan untuk memenuhi kebutuhan wisatawan. Minimnya aspek sosial dan lingkungan berimplikasi terhadap lemahnya konsistensi kunjungan wisatawan.
Kata Kunci : Ekowisata, Pengelolaan Pariwisata, Tri Hita Karana

ABSTRACT
Subak Sembung Ecotourism is one of the ecotourism attractions in Peguyangan Village, North Denpasar District. Subak is a reflection of Hindu teachings from the philosophy of THK manifested in the three elements of parahyangan, pawongan, palemahan. There is no consistency in the number of tourist visits at Subak Sembung Ecotourism. The number of tourist visits has relatively increased only on Saturday and Sunday holidays due to the weak arrangement in Subak Sembung Ecotourism. Arrangements should be made to increase tourist visits, so this study aims to find out how ecotourism management in Subak Sembung as an ecotourism attraction that has a THK philosophy.
Based on the background of the above problems, researchers formulated three problems, namely regarding (1) The potential of Subak Sembung Ecotourism as an ecotourism attraction, (2) Subak Sembung Ecotourism Management based on THK, (3) Implications of Subak Sembung Ecotourism management based on THK. This research uses qualitative descriptive analysis methods, using the theory of tourism attraction 6A, and management as well as the concept of Ecotourism, and tourism based on THK. Data collection techniques are carried out by observation, interviews, literature studies, and documentation. The data obtained is then analyzed through data analysis techniques in the form of data reduction, descriptive presentation, and conclusion making as the final step.
The results showed the potential of Subak Sembung Ecotourism as an ecotourism attraction with the theory of tourist attraction 6A, namely attractions consisting of natural attractions in the form of flora and fauna, agricultural cultural attractions in Subak, and artificial attractions of fishing ponds and signboards. Facilities in the form of parking lots, dining areas, and toilets. Good access and easy to reach tourists. Tourist activities are usually done jogging tracking, buying farmers' crops, enjoying the scenery of rice fields, and doing educational tours. There are no additional services, as well as tour packages that are still planned in the future. The management of Subak Sembung Ecotourism based on THK is presented with elements of parahyangan, pawongan, palemahan through management theory, namely planning, organizing, mobilizing, supervising, and motivating. The implications of Subak Sembung Ecotourism management based on THK are divided into cultural aspects (parahyangan), socio- economic aspects (pawongan), and environmental aspects (palemahan).
The Ecotourism Potential of Subak Sembung is still the lack of facilities, tour packages, and the absence of additional services to meet the needs of tourists. The lack of social and environmental aspects has implications for the weak consistency of tourist visits.
Keywords : Ecotourism, Tourism Management, Tri Hita Karana