STRATEGI PENGEMBANGAN PURA DALEM BALINGKANG SEBAGAI WISATA HERITAGE BERBASIS MODERASI BERAGAMA

ABSTRAK
Pura Dalem Balingkang merupakan tempat yang memiliki warisan sejarah mengagumkan. Pura yang berlokasi di Desa Pinggan, Kintamani, Bangli ini memiliki potensi warisan sejarah yang unik, karena terdapat akulturasi budaya Hindu Bali – Tionghoa yang dapat dimanfaatkan menjadi wisata heritage berbasis moderasi beragama. Potensi ini juga menjadi upaya untuk mengantisipasi pelecehan simbol agama dan konflik yang kerap terjadi di Indonesia, serta mengurangi ketergantungan pariwisata Bali terhadap akomodasi semata. Berdasarkan latar belakang tersebut, penelitian ini bertujuan untuk mendeskripsikan potensi dan mengkaji persepsi masyarakat lokal dan wisatawan, serta mengkaji strategi pengembangan wisata heritage berbasis moderasi beragama di Pura Dalem Balingkang.
Penelitian ini tergolong penelitian kualitatif dengan menggunakan analisis deskriptif kualitatif dan analisis SWOT, kemudian menggunakan teori multikulturalisme dan teori manajemen. Jenis data penelitian ini yaitu kuantitatif dan kualitatif. Penelitian ini menggunakan data hasil kuesioner. Teknik penentuan informan menggunakan accidental sampling dan purposive sampling.
Hasil penelitian ini menunjukan bahwa Pura Dalem Balingkang memiliki beragam potensi, seperti atraksi wisata alam, budaya dan buatan. Penilaian persepsi didominasi dengan jawaban berindikasi positif, namun terdapat juga penilaian yang perlu perhatian khusus, seperti akses jalan, jaringan internet, keberadaan organisasi pariwisata, angkutan umum dan pusat informasi pura yang perlu ditingkatkan. Strategi pengembangan pariwisata di Pura Dalem Balingkang adalah memanfaatkan keunikan sejarah menjadi wisata heritage berbasis moderasi beragama, meningkatkan fasilitas pendukung, kerjasama antar stakeholder dan kemampuan SDM tentang sadar wisata, mengembangkan informasi “do’s & dont’s” untuk kesakralan pura dan “early warning system “ untuk mengantisipasi bencana alam.
Kata Kunci : Strategi Pengembangan, Wisata Heritage, Moderasi Beragama, Akulturasi Budaya

ABSTRACT
Dalem Balingkang Temple is a place that has an amazing historical heritage. This temple, which is located in Pinggan Village, Kintamani, Bangli, has a unique historical heritage potential, because there is acculturation of Balinese- Chinese Hindu culture which can be utilized as heritage tourism based on religious moderation. This potential is also an effort to anticipate the abuse of religious symbols and conflicts that often occur in Indonesia, as well as reduce the dependence of Bali tourism on accommodation alone. Based on this background, this study aimed to describe the potential and examined the perceptions of local communities and tourists, as well as examined the strategy for developing heritage tourism based on religious moderation at Dalem Balingkang Temple.
This research was classified as a qualitative research using qualitative descriptive analysis and SWOT analysis, then using multiculturalism theory and management theory. The type of research data was quantitative and qualitative. This research used the data from the questionnaire results. The technique for determining informants used accidental sampling and purposive sampling.
The results of this study indicated that Dalem Balingkang Temple has various potentials, such as natural, cultural and artificial tourist attractions. Perception assessments were dominated by positive indications of answers, but there were also assessments that needed special attention, such as road access, internet network, existence of tourism organizations, public transportation and temple information centers that needed to be improved. The tourism development strategy at Dalem Balingkang Temple was to take advantage of historical uniqueness to become heritage tourism based on religious moderation, improve supporting facilities, collaboration between stakeholders and human resources capabilities regarding tourism awareness, develop “do's & don't's” information for the sacredness of temples and an “early warning system” to anticipate natural disasters.
Keywords: Development Strategy, Heritage Tourism, Religious Moderation and Cultural Acculturation